Department of Management and Marketing

Master’s Thesis Supervision

2005

Davis, R.A. as Primary Supervisor:  Tuna Tiseli – The Allure of the Consumption of Illegal Narcotics, MCom, Marketing, University of Auckland Business School (2005)(uncompleted).

2004

Davis, R.A. as Primary Supervisor:  Sylvia Lee, Channel Effectiveness in Mobile Commerce Marketing Environments, Master of Commerce Thesis, ISOM, University of Auckland Business School (2004).

Davis, R.A. as Primary Supervisor:  Michael Weng, Location Based Advertising in Mobile Commerce, Master of Commerce Thesis, ISOM, University of Auckland Business School (2004).

Davis, R.A. as Primary Supervisor:  Kiang Tan, Trust in Mobile Commerce Marketing Environments, Master of Commerce Thesis, ISOM, University of Auckland Business School (2004).

Davis, R.A. as Primary Supervisor:  Don Wong, Measuring Flow in eLearning Environments, Master of Commerce Thesis, ISOM, University of Auckland Business School (2004).

Davis, R.A. as Primary Supervisor:  Anusha Pradhanang (2002 – 2004), The Service Experience in Mobile Commerce Marketing Environments: SMS vs. MMS, Assumption University, Bangkok, Thailand.

Davis, R.A. as Primary Supervisor:  Kanchan Karki (2002 – 2004), Measuring Word of Mouth in Mobile Commerce Marketing Environments: SMS vs. MMS, Assumption University, Bangkok, Thailand.

Davis, R.A. as Primary Supervisor:  Daranee Sengsakdi (2002 – 2004), Advertising Effectiveness in Mobile Commerce Marketing Environments: SMS vs. MMS, Assumption University, Bangkok, Thailand.

Davis, R.A. as Primary Supervisor:  Sanjeena Tuldahar, (2002 – 2004), Impulse Purchase Behaviour in Mobile Commerce Marketing Environments: SMS vs. MMS, Assumption University, Bangkok, Thailand.

2003

Davis, R.A. as Primary Supervisor:  David Yung, Master of Commerce in Marketing (2003).

Honours Dissertation Supervision

2004

Davis, R.A. as Primary Supervisor:  Winnie Ng – Gender in Technology Environments, Bachelor of Commerce, Dissertation (Hons), ISOM, University of Auckland Business School (2004).

Davis, R.A. as Primary Supervisor:  Chyi-Main Ong – The Consumption Experience in Technology Gaming Environments, Bachelor of Commerce, Dissertation (Hons), ISOM, University of Auckland Business School (2004).

Davis, R.A. as Primary Supervisor:  Conor Mills – Measuring the Interactivity Between Mobile Commerce and Television, Dissertation (Hons), ISOM, University of Auckland Business School (2004).

2003

Davis, R.A. as Primary Supervisor:  Brad Robinson, Honors Dissertation in Marketing, BCom, (mCommerce) (2003).

Master’s Thesis Examination

2009

Davis, R.A. of Cida Wen, Master of Business (Supervisor: Dr Mark Glynn), Financial Outcomes of Manufacturer Brands: A Scale Development, Auckland University of Technology, (2009).

2003

Davis, R.A. of Patricia Fulcher, Call Centre Performance, Auckland University of Technology, (2003).

2002

Davis, R.A. of Than Than Win, Effects of personality on job satisfaction and perception of work characteristics: A case study of non-governmental organisations in Myanmar, Assumption University, Thailand (2002).

Davis, R.A. of Suriya Praopro, The study of the relationship between teamwork quality and personal success of teamwork of TPN Company Limited, Assumption University, Thailand (2002).

Davis, R.A. of Walailuck Boontaganon, A study of service quality of fast-food restaurants in Bangkok using SERVQUAL measurement, Assumption University, Thailand (2002).

Davis, R.A. of Tanawan Sawamipak, Factors influencing buying decisions of Honda Civic users in the Bangkok area, Assumption University, Thailand (2002).

Davis, R.A. of Woranan Thanaprasittikul, Perception of individual married people on family decision making on financial tasks of dual career families in the era of socioeconomic changes, Assumption University, Thailand (2002).

Davis, R.A. of Sunun Hongsranont, A study of the impact of satisfaction on brand loyalty: Urging on classifying satisfaction on brand loyalty in the case of Nescafe Instant coffee, Assumption University, Thailand (2002).

Davis, R.A. of Paweena Sae-Kui, The challenge of domestic routes liberalization for private airlines competition in Thailand: The case of Air Andaman, Assumption University, Thailand (2002).

Davis, R.A. of Nguyen Tam Trang, The affect of compensation policy preference on job search decision, Assumption University, Thailand (2002).

Davis, R.A. of Jhongjit Sakornrum, Motivation factors affecting job satisfaction of employees of the Bank of Thailand, Assumption University, Thailand (2002).

Davis, R.A. of Chavewan Taechataratip, An empirical study of consumers attitude towards Internet shopping, Assumption University, Thailand (2002).

Davis, R.A. of Kaewkanchana Mahakunajirakul, Criteria affecting decision-making of parents in selecting a kindergarten in the Bangkok metropolitan area, Assumption University, Thailand (2002).

Davis, R.A. of Nisit Sittiasa, A study of the problematic issues with regard to the implementation of office automation in a business organisation, Assumption University, Thailand (2002).

Davis, R.A. of Duangporn Pyakjumroen, Internet payment systems adoption: An inquiry into Internet users in Thailand, Assumption University, Thailand (2002).

Davis, R.A. of Sukanya Kovitpornsin, The relationship between personality factors and automobile purchase decisions, Assumption University, Thailand (2002).