Department of Management and Marketing

Peter Mellalieu introduces a new course in February 2012 comprising part of the Unitec Master of Business, MBus.

 

• What is innovation? What do we need innovation? … Is innovation more than inventing an unconventional product, or creating a new service or process?
• How do innovations get created? … What are the factors associated with success and failure?
• What are the roles of leadership, enterprise, creativity, and design in the process of innovation?
• Do you have ‘the right stuff’ to innovate an enterprise? …. Are you motivated to ‘make a difference’?

This short video (3 min) introduces several propositions that begin a journey towards answering these questions.

 If these propositions ‘strike a chord’ with you, then come join Peter’s learning adventure!

Enrol in course APMG 8118 Enterprise Creativity, Innovation & Design at Unitec Institute of Technology.

Next course commences 28 February, 2012.

Course tutor Dr Peter Mellalieu. http://about.me/peter.mellalieu

Enrolment link: http://www.unitec.ac.nz



Course link (for 2012-2-28): APMG 8118



The course is an ELECTIVE in Unitec’s Master of Business, MBus

Related articles

• How can we create ‘good jobs’? Book review of Clifton’s “The coming jobs war” (thedomm.com)
• Lastest Masters of Business Research (Work in Progress): Actual Adolescent & Alumni Behaviors in an Entrepreneurial Education Programme – A Longitudinal New Zealand Study by Daniel Peter Hunt PG Dip Business (2010) (thedomm.com)

 

Here is Associate Professor Dr. Robert Davis in these two photos with three of his students (Humaira, Bushra and Kaly) in the Marketing Strategy (APMG 8117) course (PG Dip Business/Master of Business) in November 2011 at the Department of Management and Marketing at Unitec. Happy smiles after the completion of their intensive work with;  Super Liquor, Rakon, Air New Zealand, Fisher and Paykel Heathcare and this week Turners and Growers. Well done and impressive work you guys. I am looking foward to working with you in 2012 with other students of further project and thesis work.

Photo 1 - Bushra, Humaira, Robert  and Kaly

Associate Professor Dr. Robert Davis likes to think that this is one of the best masters papers in business in New Zealand. Why? This course is question lead rather than theory drowned. This course of study provides students with an enhanced capability to examine advanced marketing theory and practice within different  contexts; consumer, business to business, services, sustainability, technology mediated, and socially mediated. Students  critically examine the proposition that to strategically understand and apply marketing, they should have a holistic perspective that envelops different core contexts.

Photo 2. Robert  and Kaly

Robert is critical of traditional courses on marketing at this level that are driven only by theory based from academic journals. Many of these journals come from a European and US context. While this is valuable we have to ask the fundamental question in business and marketing about who drives theory development. In Robert’s experience it is business. So, what better place to start when wanting to learn about advance marketing theory.  We start with New Zealand businesses.

Photo 3. Humaira in Action Reflecting on the Journey

If you would like to chat with Robert go here. More information on the PG Dip Business/Master of Business.

Exploring the consumers service brand consumption in a

social media community

Abstract

Social media is becoming a dominant communication channel today in

branding and is as such of interests to academic researchers and marketing

practitioners. Although consumers’ migration into social media has already

gained far-reaching consequences for product and service brands, the

research on the consumers-brand relationship in a community-oriented

environment remains quiet, which is particularly true for service brands.

Following the recent call for a consumer research that focuses on online

brand-related communications and co-creation in real context, the proposed

study aims to explore service brand consumption within a social media

community.

In the line with scholars who view service consumers as brand co-creators,

this research will widen understanding of consumers’ consumption and cocreation

activities in social media through experiencing an iPad branded

application, the most popular contemporary gadget. Suggesting that the iPad

application offers consumers a new way to interact with brands, the research

will undertake the experimental approach to investigate how consumers

experience the service in a novel social media format with the specific interest

on consumers’ engagement in co-creation activities. At that point, exploring

the consumers’ personal and communal experiences is to lead to the

development of the conceptual model of service brand consumption within

social media community.

Taking into account that relationship between consumers and brands is a

critical issue of the service research, insights on consumers’ service brand

consumption in social media will be practically useful, particularly in creating

compelling experiences for consumers, providing them with multiple points for

interaction with brands and overall, in building meaningful relationships.

Researchers

Inna Piven

Master of Business Student, Department of Management and Marketing,

Faculty of Creative Industries and Business, dimitry1@xtra.co.nz, Unitec

Institute of Technology, Department of Management and Marketing, Private

Bag 92025, Auckland, New Zealand.

Dr Robert Davis

Associate Professor, Department of Management and Marketing, Faculty of

Creative Industries and Business, rdavis@unitec.ac.nz, Phone: +(649) 815

4321, Postal Address: Unitec Institute of Technology, Private Bag 92025,

Auckland, New

Dr Ken Simpson of the DoMM has been appointed to the NZQA Organisational Direction and Strategy (ODS) Strategic Review Panel.

Well done Ken Simpson

In that same Living curriculum vein, it’s not too late to decide to join the Conversation “Breathing life into the “Living Curriculum”" which is all set to happen tonight 5:00pm -7:00pm.

16 people have RSVPd that they will be there. Anticipating a few “door sales” we have catered for 20. We thought that a dozen would be a good number but are pleased at the extra interest. The 16 includes three high school teachers joining us in person and maybe more via LiveStream which is open to anyone.

We will probably test transmit on http://www.livestream.com/txxb from around 4:45 and we intend to save the session for future access at that same address.

At Unitec, Building 172, Level 4.

 

The students of BSNS 7454 at Unitecs DoMM are blogging their assignments on Strategic Brand Management. Watch this space!!!

Robert Davis

With this message Elodie and I will say thank you to all the staff of the Department of Management and Marketing Unitec for the warm welcome they gave us. We want to thank especially Associate Professor Robert Davis for accepting us into the department and the trust he has put in us. It is a real pleasure for us to be part of your team and having the possibility to put our skills at the service of the DoMM. We are looking forward to helping you carry out your projects during our stay.

Elodie and Pierre

Elodie Viaene from IESN and Pierre Jones from EPHEC are our Summer Interns. They started last week and are already a key part of our department.  Elodie says “the people in the department are very nice and welcoming.”  She does note though how serious the department is about its teaching, research and other activities with their stakeholders. “The meetings are intense.” However, Pierre believes “that it will be very interesting too see the translation of the domm vision into reality.” Both are keen to be part of the vision.  They depart New Zealand in May 2011.

From one of our students on Shelly Eden: DoMM Lecturer – Employment Law and Legislation (with permission):

“I just want to thank you for being a full on and a very good lecturer for our class in the last semester. I can say that I wish all the lecturers are like you. You are so lively and have a sense of humour at the right time for the right reasons. You also know the paper so well, and the way you lecture are structured in a way which allows the students to understand the context and also the concept of the paper. Keep doing what and how you’re lecturing and Im sure there will  be students who will acknowledge and appreciate you in the future. Once again Thank you and I hope you have an awesome xmas with lots of presents and a very Happy New Year. You deserve it.”