Department of Management and Marketing

The lastest video from the Forum of the Future Series by DoMM. Series Two: The Dairy Industry

Sugar pills, injections of nothing -- studies show that, more often than you'd expect, placebos really work. At TEDMED, magician Eric Mead does a trick to prove that, even when you know something's not real, you can still react as powerfully as if it is. (Warning: This talk is not suitable for viewers who are disturbed by needles or blood.)